For three days, the Círculo de Bellas Artes was transformed into the capital of K-style, offering concerts, gastronomy, K-Pop, K-Drama, K-Beauty, video games and webtoons. The multidisciplinary nature of the Korean wave was reflected in the possibility of jumping from a comic workshop to a dance competition or trying out Korean beauty products, attracting families, young people and curious people of all ages.
The event featured renowned authors such as SIU, creator of Tower of God, and, in parallel, a business forum was held at the Riu Plaza España hotel, bringing together more than 60 Korean companies with European professionals and buyers to strengthen cultural and commercial ties.
K-Expo 2025 consolidated South Korea as a global benchmark in entertainment and creativity, showing that the influence of Hallyu goes beyond music to include series, animation, cosmetics and gastronomy. Madrid thus became a showcase for trends and a cultural meeting point between Spain and Korea.
