Jeong means respect for others. The Korean spirit has been since time immemorial, closely linked to humanism, and seeking the welfare of others. This spirit has created a tradition of respect, which has led to unparalleled culture and manners. Jeon is the love and affection in relationships between parents and children, old and young, friends, relatives, and visitors and foreigners. It is the spirit of welcoming with a generous smile, offering hospitality to all guests.